BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich have created the 2013 edition of the ranking of the most valuable brands of social networks.
On September 26th 2013, the HWZ University of Applied Sciences in Business Administration in Zurich organizes together with the Swiss Federal Institute of Intellectual Property (IGE) and BV4 Ltd. the second Swiss symposium for brand steering and brand protection.
Swisscom thinks about eliminating their internet brand "bluewin". In the current issue of "20 Minuten" BV4 calculates the monetary consequences of such a decision. To the article »
In the current issue of "KMU-Magazin", Delegate of the Board of BV4, Max Meister, comments the submitted petition that shall modernize company law. To the comment »
BV4’s ranking of the most valuable Swiss watch brands was published in the current issue of "KMU Magazin". To the article »
In a special supplement about watches and jewelry the "Handelszeitung" publishes BV4's ranking of the most valuable Swiss watch brands.
To the article »
Delegate of the Board of BV4, Max Meister, comments the underestimated importance of the intangible value of brands in the current issue of "Marketing & Kommunikation". To the comment »
The certified brand valuation company BV4 Ltd. presents the first ranking of the most valuable Swiss watch brands. Based on an empirical study, BV4 analyzed and determined the monetary value of Swiss watch brands. At the top of the ranking is Rolex with an estimated brand value of CHF 4.572 billion followed by Cartier (CHF 2.724 billion) and Omega (CHF 2.724 billion). To the ranking »
In the occasion of the Swiss premiere of the James Bond movie "Skyfall", Arrigo Cimarosti, Analyst & Consultant of BV4, talks about the strength and value of the James Bond brand on radio Energy Zurich.
To the interview »
Women, speed, villains: Exactly 50 years ago the James Bond era began with the movie "Dr. No". 1962 also marked the beginning of the successful James Bond brand, which after five decades still attracts large audiences to movie theatres across the whole world. The James Bond brand - calculated by BV4 - has a value of about USD 1.8 billion.
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With regard to Felix Baumgartners world record, Max Meister, delegate of the BV4 board, is cited in the daily newspaper "20 Minuten". He thereby estimates Baumgartner’s personal brand value at USD 3 million.
To the article »
After the tradition-rich brand was bought by Tata in 2008, the 1922 established Jaguar brand seems to celebrate a comeback. The starting signal was given by the new F-Type that was just launched at the Motor Show in Paris. Jaguar’s brand value - calculated by BV4 - already has a value of about 1.61 billion USD combined with a strong growth potential. Read more »
On September 27th, the first Swiss symposium for brand steering and brand protection took successfully place at the HWZ University of Applied Sciences in Business Administration in Zurich. The very innovative symposium was able to combine the interdisciplinary know-how with regard to brand steering and brand protection. Top-class experts such as Jean-Claude Biver (Hublot SA) and Prof. Dr. Jürg Simon (Lenz & Staehelin) perfectly complemented the first edition of this symposium.
To the documentation »