Board of Directors
Stefan Vogler, Chairman
Stefan Vogler spent 23 years as an entrepreneur in the communications industry, most recently as chairman and managing partner at Grey Worldwide (part of WPP, the world's largest advertising group) and Head of Grey Global Group Switzerland, which has agencies for advertising, direct marketing, public relations, corporate identity and Internet. Since 2006, he has been working as an independent management consultant for branding, corporate identity, marketing and communications. Stefan Vogler is a member of ASCO Association of Management Consultants Switzerland, SVSM Schweizerische Vereinigung für Standort-Marketing und -Management and member of the Board Swiss VR. He is also involved in the management of a hotel and various professional service firms, and he is president of the "Startzentrum Zürich" cooperative. Stefan Vogler teaches at the Lucerne University of Applied Sciences, at the Zug Institute for Financial Services (IFZ) as well as at HWZ, the Zurich University of Applied Sciences for Business Administration. He is a jury member for the SVSM Award and the Women's Finance Award, author of numerous publications and co-editor of "Bank and Brands".
Max Meister, Delegate
After studying business management at Bern University of Applied Sciences, Max Meister spent the first three years of his professional career working for a strategic consulting company. He became project manager at Branding-Institute in 2005, and in 2008 he was promoted to managing partner. His special field of expertise is advising large and medium-sized enterprises in the fields of strategic communication, brand management, brand evaluation and brand leveraging. An equity carve-out in 2010 resulted in a spin-off of the brand evaluation segment of the business, which then became BV4 AG. Max Meister teaches strategic communication at Zurich University of Applied Sciences and marketing at the Western Switzerland University of Applied Sciences. He has published several books and articles on brand evaluation. As entrepreneur, coach and business angel, he supports various start-up companies in their efforts to successfully establish their business activity. He is a member of various governing boards, president of the "Inspiration Quarterly" young leaders network and jury member for the McKinsey Venture competition.