Clients

BV4’s analysts and consultants support their clients in all aspects of brand valuation. They apply their expertise in measuring, steering and leveraging brand values. Thanks to their know-how and the networks of relationships they have built up, they ensure that the financial potential of brands is exploited to its full value.

The core services offered by BV4 include

– scientifically founded calculations of monetary brand values that are then accepted by
the relevant stakeholders

– professional support in price negotiations involving brand transactions (M&A situations)

– planning and establishing an internal licensing structure for the purpose of managing
a brand more efficiently and achieving fiscal advantages

– analyzing brand value drivers to support purposeful internal brand management

– developing and implementing a value-based brand management system

– determining the return on branding in order to uncover a brand’s cost-performance ratio

– providing advice for budget control and optimization with cost-efficient and profitable
investments in the brand

– actively supporting credible internal and external reporting of the brand value

– formulating comprehensible guidelines for a measurable increase of the brand value