Newsroom
BV4 calculates brand value of "bluewin"
Swisscom thinks about eliminating their internet brand "bluewin". In the current issue of "20 Minuten" BV4 calculates the monetary consequences of such a decision. To the article »
"Company law destroys brand value"
In the current issue of "KMU-Magazin", Delegate of the Board of BV4, Max Meister, comments the submitted petition that shall modernize company law. To the comment »
BV4's watch brand ranking published in "KMU Magazin"
BV4’s ranking of the most valuable Swiss watch brands was published in the current issue of "KMU Magazin". To the article »
The "Handelszeitung" publishes BV4's watch brand ranking
In a special supplement about watches and jewelry the "Handelszeitung" publishes BV4's ranking of the most valuable Swiss watch brands. To the article »
Underestimated importance of a brand’s value
Delegate of the Board of BV4, Max Meister, comments the underestimated importance of the intangible value of brands in the current issue of "Marketing & Kommunikation".
To the comment »
The most valuable Swiss watch brands 2012
The certified brand valuation company BV4 Ltd. presents the first ranking of the most valuable Swiss watch brands. Based on an empirical study, BV4 analyzed and determined the monetary value of Swiss watch brands. At the top of the ranking is Rolex with an estimated brand value of CHF 4.572 billion followed by Cartier (CHF 2.724 billion) and Omega (CHF 2.724 billion).
To the ranking »
BV4 on air
In the occasion of the Swiss premiere of the James Bond movie "Skyfall", Arrigo Cimarosti, Analyst & Consultant of BV4, talks about the strength and value of the James Bond brand on radio Energy Zurich. To the interview »
My brand (name) is Bond, James Bond.
Women, speed, villains: Exactly 50 years ago the James Bond era began with the movie "Dr. No". 1962 also marked the beginning of the successful James Bond brand, which after five decades still attracts large audiences to movie theatres across the whole world. The James Bond brand - calculated by BV4 - has a value of about USD 1.8 billion. Read more »
BV4 determines Felix Baumgartners personal brand value
With regard to Felix Baumgartners world record, Max Meister, delegate of the BV4 board, is cited in the daily newspaper "20 Minuten". He thereby estimates Baumgartner’s personal brand value at USD 3 million. To the article »
Jaguar – The wildcat strikes back
After the tradition-rich brand was bought by Tata in 2008, the 1922 established Jaguar brand seems to celebrate a comeback. The starting signal was given by the new F-Type that was just launched at the Motor Show in Paris. Jaguar’s brand value - calculated by BV4 - already has a value of about 1.61 billion USD combined with a strong growth potential.
After more than 50 years, the legendary Jaguar E-Type from 1961 has got a worthy successor. Back then, Enzo Ferrari, a great rival of Jaguar, named it the "most beautiful car ever made". With the new Jaguar model the Indian owner of the brand – Tata Motors – hopes to boost the brand and the car sales. The signs are promising: the actual monetary brand value calculated by BV4 is 1.61 billion USD.
In 2008, Tata Motors purchased Jaguar and Land Rover (JLR) for 2.3 billion USD – mainly to get hold of the SUVs of Land Rover. Thanks to the great understanding for brands of Ratan Tatan – chairman of the Tata group and a big enthusiast of Jaguar – the brand experiences a promising revival. He did not only understand the strength of such a glorious automobile brand but also the wide appeal of tradition-rich European brands in emerging markets. He authorized JLR a budget of about 2 billion GBP to invest in new products. The new Jaguar F-Type is one of the first results.
If Tata Motors can perform the same miracles as it did with Land Rover, nothing will stand in the way of the success and the increasing brand value of Jaguar: in the first quarter of 2012, Land Rover sales shot up by 33% to 251,600 cars. Despite the highly competitive market for luxury cars, the potential of the Jaguar brand is high. A strong brand not only attracts new target groups, but also gives glamour to the other brands belonging to the Tata group. And that is exactly what Ratan Tata understood.
First Swiss symposium for brand steering and brand protection
On September 27th, the first Swiss symposium for brand steering and brand protection took successfully place at the HWZ University of Applied Sciences in Business Administration in Zurich. The very innovative symposium was able to combine the interdisciplinary know-how with regard to brand steering and brand protection. Top-class experts such as Jean-Claude Biver (Hublot SA) and Prof. Dr. Jürg Simon (Lenz & Staehelin) perfectly complemented the first edition of this symposium.
To the documentation »
"Make or Buy – Frankenstärke nutzen"
In an article of the current issue of "International Business", Max Meister, delegate of the BV4 board, is cited as a brand expert. To the article »
Brand of the week: Migros' brand "Heidi"
In the current issue of "Unternehmerzeitung" (9, 2012), the president of BV4’s board of directors, Stefan Vogler, presents Migros' brand "Heidi" as the brand of the week.
To the article »
"Trust and Identity"
In the current issue of "Unternehmerzeitung" (No. 9, 2012) Max Meister, Delegate of the Board of BV4, writes about value-based brand management. To the article »
Swiss bank brands as aces in the competitive environment
Delegate of the Board of BV4, Max Meister, comments the importance of brands in the bank industry on www.insideparadeplatz.ch. To the comment »
Strategic tax planning using intangible assets
In collaboration with Primetax AG, the Delegate of the Board of BV4 - Max Meister - published an article about strategic tax planning using intangible assets. The article was published in the current newsletter of CFOs (CFO Forum Switzerland). To the article »
Bank Sarasin
Is Switzerland losing another traditional Swiss Brand? To the press release »
Article in the current issue of "KMU-Magazin"
"The Most Valuable Social Media Brands 2012" study was published in the current issue of "KMU-Magazin". To the article »
First Swiss symposium for brand steering and brand protection
The main focus of the first edition of the symposium for brand steering and brand protection lies on the financial management of brands (brand valuation, licensing, brand reporting). Furthermore, top-class experts address juridical aspects within brand valuation and brand protection.
Dr. Yves Cheridito – new member of BV4 Ltd.'s Advisory Board
The Advisory Board of BV4 Ltd. attracts a new top-class member – Dr. Yves Cheridito – that optimally complements the circle of experts. To the press release »
Article in the current issue of "kommunikationsmanager"
In the current issue of "kommunikationsmanager" Max Meister, Delegate of the Board of BV4 and Arrigo Cimarosti, Analyst & Consultant of BV4 write about innovative financial brand management.
To the article »
BV4 on Wikipedia
In the German main article about brand valuation on Wikipedia, BV4 is now listed as ISO certified brand valuation company. To the article »
BV4 obtains ISO Certification (ISO 10668)
As one of few brand valuation companies worldwide, BV4 obtains the ISO Certification (ISO 10668) for their brand valuation method. To the press release »
Brand of the week: Notenstein
In the current issue of "Unternehmerzeitung" (46, no. 5, 2012), the president of BV4’s board of directors, Stefan Vogler, presents the brand "Notenstein" as the brand of the week. To the article »
Mit Accelerom gewinnt BV4 einen wertvollen Partner
BV4 ist zusammen mit Accelerom (www.accelerom.com) eine vielversprechende Partnerschaft eingegangen. Accelerom AG mit Sitz in Zürich ist als international tätiges Beratungs- und Researchunternehmen auf ein ganzheitliches Markt- und Markenmanagement spezialisiert.
Zur Mitteilung »
«Eine Gemeinde muss glaubwürdig sein»
In der aktuellen Ausgabe des «kommunalmagazin» steht Stefan Vogler, BV4-VRP, in einem Interview zum Thema Branding von Gemeinden Rede und Antwort. Zum Beitrag »
Artikel mit BV4-Delegate of the Board in der aktuellen Ausgabe des KMU LIFE
In der aktuellen Ausgabe des KMU LIFE (Ausgabe Januar 2012)
spricht Max Meister, Delegate of the Board von BV4, über die Bewertung und
Wertsteigerung von KMU-Marken. Zum Beitrag »
«Wegelin & Co. ist Geschichte – gehört der Notenstein Privatbank die Zukunft?»
In der am Sonntag erschienen Ausgabe der "Zentralschweiz am
Sonntag" (29. Januar 2012 / Nr. 5) schreibt BV4 Adivosry Board
Mitglied Prof. Dr. Maurice Pedergnana über den Untergang der
Bank Wegelin & Co. Zum Beitrag »
Saab - Die Marke lebt weiter
BV4 Ltd. über das bestehen des Markenwertes von Saab, auch
nach dem Konkurs. Zum Beitrag »
«Mit Marken ist es wie mit Menschen, die wir lieben: Sie sind ein Segen.»
BV4-VRP Stefan Vogler geht im aktuellen Interview auf der Website
des PUNKT Magazin der Frage nach, warum Marken Begehrlichkeiten
wecken und sogar unser Leben dominieren können. Zum Interview »
PRESSEMITTEILUNG - 15. November 2011
BV4 Ltd. über die markenstrategischen Folgen der Integration von
Clariden Leu bei der Credit Suisse. Zum Presseartikel »
BV4 in der aktuellen Ausgabe von "PUNKT"
In der Titelgeschichte des aktuellen Wirtschaftsmagazins "PUNKT"
(November/Dezember 2011), wird BV4-Delegate of the Board Max Meister mehrmals
als Markenwert-Experte zitiert. Basierend auf dem soeben erschienen
Interview, nimmt er im Artikel zu den facettenreichen Aspekten des
Markenwertes Stellung. Zum Artikel »
Interview mit BV4-Delegate of the Board auf punktmagazin.ch
Auf der Website des PUNKT Magazin ist ein Interview mit BV4-Delegate of the Board
Max Meister erschienen. Dabei steht er zum Thema "Der Wert einer
Marke" Red und Antwort. Zum Interview »